About: Tayse Rugs is a vertically integrated area rug supplier with manufacturing in Turkey and distribution throughout North America.
Situation: RSG Sales started working with Tayse in 2012. At that time, Tayse had a small assortment of products, limited distribution and under-developed sales volume within the eCommerce Channel.
Action Plan: Tayse’s management team and the RSG team outlined Tayse’s growth ambitions and the role in which the eCommerce segment needed to play in order for the plan to be realized. The RSG team simplified the process and broke it down into manageable steps using the 4P’s planning approach.
Placement: We identified the key accounts where Tayse’s products would have the best alignment based on their product’s pricing and design style. We specifically targeted Wayfair, Kohl’s and Wal-Mart.com.
Product: We implemented an inventory management plan to maintain strong inventory levels on our best sellers to maximize sales and increase cash flow. This enabled Tayse to invest in more inventory and introduce more impactful new products to expand its market share.
Pricing & Promotion: RSG leveraged its relationship with each account to acquire the pricing sweet spots and the best promotional tactics for the category and we aligned our strategy accordingly. In doing this, we became much more meaningful to the buyers and we continue to be a priority brand for their business.
As a result, Tayse has grown its eCommerce business from the $100,000’s to several million dollars annually with a massive long-term growth trajectory.
About: Transcontinental is a global leader in selling outdoor furniture.
Situation: RSG Sales started working with Transcontinental in 2013. As a leader in the UK within the outdoor home décor space, Transcontinental saw a huge opportunity to develop its business in North America.
Action Plan: The RSG team worked with Transcontinental to develop a 3pl warehouse partnership to provide warehousing and logistics services along with a strategy to develop the business by selling to the top eCommerce accounts to include Wayfair, Overstock, Amazon, Wal-Mart, Hayneedle and Home depot.
Results: Transcontinental is now recognized as one of the top performing indoor-outdoor suppliers within the eCommerce space with multiple big eCommerce retailers. Through 2017, annual sales eclipsed $2 Million and growing.
About: Jaipur Living is a vertically integrated area rug and home décor supplier
Situation: RSG Sales started working with Jaipur Living in 2009 and served as the VP of Sales & Marketing. At that time Jaipur had annual sales of $8 Million
Action Plan: Over the next four years RSG and Jaipur Living developed and executed an aggressive business plan that transcended across all sales channels, generated tremendous results and positioned the company for long-term success.
Placement: We identified our priority sales targets that included furniture & rug retailers, interiors designers, key chain accounts and the internet sales channel. To Position the company to hit $100 Million in sales and beyond, required ambitious planning.
Product: We implemented a product development plan to maintain strong inventory levels on our best sellers and to support a diversified product assortment. This required unique designs, and a good-better-best approach to meet the needs of each sales channel.
Sales & Marketing: Over these 4 years we built a “1099” sales force of reps and rep groups that produced significant sales growth. With increased cash flow, our marketing efforts led to a continuous flow of new accounts and increased market share.
Results: By the close of 2013, Jaipur Living exceeded $30 Million in sales and today the company is close to surpassing the $50 Million mark.