Our dynamic planning approach has proven to work in all industries and has led to customized solutions that will deliver long-term results.  Since 2007, the success of our clients has catapulted our annual revenue beyond $13 Million and growing.

Our experience and expertise has enabled us to create tangible business building solutions:

  • Sales team hiring- “1099 Reps”

  • Sales team management, training and development

  • Selling to eCommerce retailers- (Wayfair, Amazon, Overstock, Jet, Wal-Mart, Target, Home Depot)


Please contact us to set up a free 30-minute call to discuss how we can help you with your business. 



Josh Roberts


Josh Roberts is an accomplished Senior Executive and Entrepreneur with more than 25 years of success in consumer goods product sales. Leveraging extensive experience in sales leadership and strategic account management for multi-billion-dollar brands, Josh is a valuable asset for any company that is seeking expert assistance with restructuring their Sales Function, Hiring Sales Representatives, Sales Team Management and Training, Channel Development and Go-To-Market strategies. Josh’s broad areas of expertise include senior sales leadership, channel development, team building and new customer acquisition.

Throughout his executive career, Josh has held leadership positions at Russell Stover Candies, Maybelline Garnier, Ameriwood, and Jaipur Rugs. In 2007, Josh founded RSG Sales, LLC. where he currently serves as President. In the last 10 years, he has taken RSG from 0 to $13M. Previously, as Vice President of Sales and Marketing at Jaipur Rugs, Josh grew the company from $8M to $30M in just four years. During his time as Vice President of Sales, Mass Channel at Ameriwood Industries, Josh grew the business by 30% in two years. From 1999 to 2005, Josh served in a number of leadership roles with Maybelline including Vice President of the $1.2B National Accounts division. Josh began his career as an entry-level sales representative for Russell Stover Candies, eventually working his way up to National Sales Manager.

Josh earned his Bachelor of Science in Economics from Ohio University.



Heather Roberts

Co-founder/coo, RSG SALES, LLC

Heather Roberts is an accomplished Senior Executive and Board Member with demonstrated success across the consumer goods, home décor, and entrepreneurship industries. Her broad areas of expertise include operational excellence, strategic planning and implementation, product development, marketing, and team building.

Throughout her career, Heather has been a part of two successful startup organizations, RSG Sales, which she co-founded in 2007, and E by Design, which she founded in 2015. Currently, she serves as CEO of E by Design which she
continues to grow year-over-year. Heather has had tremendous success over the years and has served as a key contributor to numerous organizational achievements. She and co-created a client management and account
management system that inspired her to establish RSG Sales; the company started with nothing and grew to $7M with a distribution network of key accounts including Wayfair, Overstock, Walmart.com, Target.com, Khols.com,
Hayneedle.com, and Amazon. After the success of RSG Sales, Heather started E by Design, a print-on-demand home décor and textile company that in its first year made $123,000. The company has grown tremendously since its
establishment and now has an in-house design team that has developed more than 35,000 original SKUs, has been recognized as a top-10 pillow supplier for numerous e-commerce accounts, and brought in $2M in sales in 2017.

Heather received her Bachelor of Arts in History from the Ohio University and also studied at Presbyterian College. She regularly participates in professional development training in an effort to stay ahead of industry trends and develop innovative ways to expand her company. Heather has served as a member on the board of the Young Elites. She is also a member of WITHIT, the National Association of Professional Women, and the International Home Furnishings Representative Association.



Lena Fagan


Lena Fagan leads RSG Sales’ Client Support & Organizational Development teams, providing clients with superior service during critical transition phases including, implementing product promotions, product development on ecommerce accounts, creating templates for copy and content updates and serves as a facilitator to managing the challenging and time-consuming day to day tasks for our clients.

Lena’s entire working history has revolved around Customer Service. Her experience is multi-faceted, ranging from Management and Sales to Purchasing and Hospitality. This history has given her the ability to not only focus on the driving forces of sales accruals and strategic account management but also an empathetic nature and the desire to create a personal rapport with clients.

Lena is originally from Central Florida, her formal education was earned in the Nursing Sciences, and she speaks conversational Spanish. Lena is also a member of the WITHIT Women’s Leadership and Development Network, and a volunteer for her local chapter of the ASPCA.

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Tom Metsa

Founder/CEO – Independent Reps Inc, LLC
Platinum Director – RepHunter.net
Principal, RSG Sales

Tom Metsa is the Founder and CEO of Independent Reps Inc, LLC. A sales rep training and placement company that seeks out field-leading, skilled, and ambitious sales representatives to match with successful businesses that lack the time or bandwidth to hire and train new reps. Tom is a graduate of Hamline University, where he received his BA in Applied Economics.

After graduation Tom launched his career in the sales and marketing industry, taking on and excelling in any new challenge he was presented. Through his twenty plus years in the field, he has left his mark as a 1099 sales rep, marketer for an ad agency with a focus on C-level Strategic Partnerships, which led to a quick climb to becoming the U.S. Divisional President of Tarsus Media Group plc. 

Based out of Delafield, WI. Tom not only owns and operates his successful and ever-growing business while acting as a Platinum Director for RepHunter.net, he also travels as a trainer and speaker for the Independent Rep Industry, making sure to prioritizing his time to raise his two teenage boys at home.