RSG Sales was founded in 2007 as an eCommerce sales representation group.  Over the past 12 years, RSG Sales has evolved into a sales consulting firm that focuses on eCommerce Account Management, Product Content Services, and Business Coaching and Consulting.  

What started as our founders, Heather and Josh, working at the kitchen table quickly grew and expanded.  In 2009, Josh became a consultant for Jaipur Living. This position lead to Josh becoming the Vice President of Sales and Marketing for Jaipur Living from 2009-2013.  During this time, Heather took over RSG Sales and the company doubled in size.  

Josh returned in the spring of 2013 to manage RSG Sales.  Meanwhile, Heather left to launch a new company, E by Design- a print on demand home decor textile company.  In 2019, Heather sold E by Design and returned to RSG Sales. From 2013-2018, RSG Sales continued to grow it’s revenue from a diverse range of new projects and clients.  

Each new experience allowed Heather and Josh to expand RSG Sales’s core competencies and better position the business as an industry leader in account management, content services, coaching and consulting.  

Our mission is to provide tailored solutions that remove obstacles and empower our clients to drive profitable growth.


Please contact us to set up a free 30-minute call to discuss how we can help you with your business. 


Josh Roberts

co-founder, RSG SALES, LLC

Josh Roberts is an accomplished senior executive and entrepreneur with more than 25 years of success in consumer goods product sales.  He is a Co-founder of RSG Sales.  In addition to his RSG Sales responsibilities, he currently serves as the Acting Vice President of Sales for Bunny Williams Home.  

Leveraging his extensive experience in sales leadership, channel development and strategic account management for multi-billion-dollar brands, Josh is a valuable asset for any company that is seeking expert assistance with restructuring their sales functions and implementing go-to-market strategies. 

Throughout his executive career, Josh has held leadership positions at Russell Stover Candies, Maybelline-Garnier, Ameriwood Industries, and Jaipur Living. Previously, as Vice President of Sales and Marketing at Jaipur Living, Josh grew the company from $8M to $30M in just four years. During his time as Vice President of Sales, Mass Channel at Ameriwood Industries, Josh grew the business by 30% in two years. From 1999 to 2005, Josh served in a number of leadership roles with Maybelline-Garnier including Vice President of the $1.2B National Accounts division. Josh began his career as an entry-level sales representative for Russell Stover Candies, eventually working his way up to National Sales Manager.

Josh is listed as an advisor for eCom Advisory. He frequently sits on panels at their conferences and serves as a consultant on quarterly conference calls.  Along with eCom Advisory, Josh is listed as an expert for Supplier Community and an expert consultant for GLG Consulting.  

Josh earned his Bachelor of Science in Economics from Ohio University.

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Heather Roberts

Co-founder, RSG SALES, LLC

Heather Roberts is the Co-founder of RSG Sales.  She specializes in running small businesses.  Along with co-founding RSG Sales, Heather has started two other companies, E by Design LLC and Sercy LLC.  In addition to her RSG Sales responsibilities, Heather currently serves as the Acting President of Bunny Williams Home.  This broad background has established her expertise in operational practices, strategic planning and implementation, product development, marketing, and team building.   

Heather is listed as an expert on Supplier Community.  She frequently contributes to their blog posts and has been interviewed for her knowledge on Amazon and Wayfair.  In tandem with Supplier Community, Heather is a has been an expert panel member for Eleanor Beaton’s Million Dollar Message Conferences for her background and experience in being an entrepreneur as well as growing and scaling small businesses. Heather also serves as an expert consultant for GLG Consulting.  

Heather received her Bachelor of Arts in History from Ohio University and also studied at Presbyterian College.  Heather has been a board member for Young Elites and is also a member of WITHIT, the National Association of Professional Women and International Home Furnishings Representative Association.  



Lena Fagan


Lena Fagan is a member RSG Sales’ Client Support and search engine optimization teams.  Her key responsibilities include: account management support, day to day backend operations, and product merchandising.  Lena also works with our clients on optimizing their copy and content and incorporating the most current SEO merchandising tactics.  

Her experience is multi-faceted, ranging from Management and Sales to Purchasing and Hospitality. This history has given her the ability to focus on the driving forces of sales growth with a customized approach to each client.

Lena is originally from Central Florida, her formal education was earned in the Nursing Sciences, and she speaks conversational Spanish. Lena is also a member of the WITHIT Women’s Leadership and Development Network. In her spare time she volunteers for her local chapter of the ASPCA, and a Non-Profit Home for at risk and special needs children in the area.

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Lynn Priore

Client Account Support Coordinator

Lynn is the Client Account Support Coordinator for RSG Sales.  Her main responsibilities include account management and day to day back end operations. 

Prior to coming to RSG Sales, Lynn worked as a Juniors Department Supervisor at Kohls.  She also worked at the Heart of the Matter Fashion Show as well the UNC Charlotte Statement Making Fashion Show.  These positions gave her the ability to work in customer service and communicate effectively in various team dynamics to ensure that things ran smoothly and have a cohesive environment. 

Lynn studied communications at UNCA, but transferred to The Art Institute of Charlotte and received her Associates in Fashion Marketing and Management.  

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Emmy Roberts

Marketing Associate


Emmy Roberts is the Marketing Associate for RSG Sales. Emmy’s key responsibilities include: maintaining and executing the strategic content framework, social media, marketing outreach, and assisting in the continued development of the RSG Sales brand voice.  In addition, to her marketing responsibilities, Emmy is a part of the copy and content SEO team.     

During Emmy’s time with RSG Sales she has had the opportunity to work in many different areas of the business ranging from customer service to back end operations.   

Emmy studied Art History at Randolph College.